Hi ,
Welcome to our January Newsletter. We hope that the holidays gave you a chance to spend time with friends and family and catch your breath for what will surely be a busy 2016. In this issue, we'll highlight our top blogs from the past month, and let you know about some of our upcoming events. We also have a special offer for attorneys looking to add to their offerings. So here's to getting the new year started on the right foot.
Thanks,
The Traklight Team
There is no better way to position your startup business as an authority than by creating great content over and over again. It isn't so much what you say about yourself, but what others say about you. Let your content do the talking. As your content reflects your knowledge and expertise, your audience will come to know you as the authority in your niche. It's almost magical, but in reality, it's pure science. 
Intellectual property (IP) is a huge talking point among investors, lawyers, and startups, and for good reason, too. In today's market, a new business venture generally consists of the people starting it, their IP, and not much else. That's why it's so crucial to protect those assets and avoid these startup mistakes. 
